Five Minutes with Lauren Allen of Rosy & Bo Ltd.

Rosy and Bo - Toys, gifts & lifestyle products for families with special needs

Name: Lauren Allen

Company: Rosy & Bo Ltd

Position within company: Co-founder

What does your company offer? We are an online shop showcasing toys, gifts and lifestyle products for special needs families. is a stylish and uplifting place to shop. We add new products all the time and our aim is to have products for every special need and to be the go-to place for special needs families.

What made you want to work for (or start up) your company? I have an academic background in developmental psychology and over 10 year’s practical experience of working with children with special needs. Through my experience of working with a range of families both at school and in a home setting, I quickly realised that there was a gap in the market as well as a desperate need for a resource such as within the special needs community. It was also pretty convenient that my friend and colleague came up with the idea during the same week!

Who is your biggest inspiration? Why? I am very inspired by successful entrepreneurs like Steve Jobs and Richard Branson and I love reading books they’ve written or autobiographies for inspiration. But really, I am so inspired by my incredible business partners – Hannah and Lesley. We work so well together – our strengths (and weaknesses) puzzle up perfectly and we all bring something different to the business. Lesley has many years of retail experience, Hannah has a PR background and has a child with special needs, and I have the hands on experience of working with children and families who are part of the special needscommunity.

What is the best part of your job? Being able to help and inspire special needs families! I also love that every day is different and that I get to meet so many different and incredible people through Rosy & Bo – both sellers and customers. I still work as behaviour consultant and therapist so my days are filled but always interesting!

What are your plans for the future? Well, we are in the process of building up and are actively looking for investment. We would love to be able to employ passionate people who could join us on the RosyandBo journey in helping families all around the UK.

What is the best piece of advice you have been given? ‘There’s always a solution to a problem’. This is my mother’s mantra and I use it all the time when I am faced with a tricky situation – I take a step back and try to look at the bigger picture in figuring out ways to sortit out. There’s no use in getting myself wound up, but rather focus on the positives.


by Ollwyn

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